If you're also a seller, please be sure to read our rules for sellers , and make sure that your listings follow our guidelines. Reports of policy violations must be specific and you must submit them with the intent of addressing a known or suspected violation of our policy. False reporting of policy violations can have serious consequences. When we receive your report, we look at all the circumstances, including the member's history, before we decide whether to take action. If we aren't sure about something or can't prove it with certainty, we may not take any action.
In addition, we won't discuss the results of an investigation. Learn more about our User Privacy Notice. Skip to main content. Enter the key words you want to ask for help. A dialog will open as you type your search terms.
Enter your search term to display live search results. Use TAB key to navigate results. Frequently Asked Questions. Read our full policy Rules for buyers - overview We want to maintain a safe, fair, and enjoyable marketplace for both buyers and sellers.
Our policies are intended to: Follow local laws and regulations Minimize risks to buyers and sellers Make sure that no one has an unfair advantage Create an enjoyable buying experience Protect intellectual property rights Guidelines for buyers The abusive buyer policy outlines the type of behavior that we don't allow from buyers-such as making unreasonable demands of a seller, misusing returns, or misusing the eBay Money Back Guarantee program.
Rules about bidding and paying You can't use eBay if your account contains false contact information. Buyers and sellers sometimes need to be able to get in touch with each other, and we need to be able to contact our members You must pay for any item you commit to buying. Some eBay sellers use an auction-style format, allowing you to bid on an item.
Bidding is fun, but keep in mind that each bid you make is a binding contract to buy the item if you win. Enter your search term to display live search results. Use TAB key to navigate results.
Want to start selling on eBay? Read our article on getting started. We know it's important that you receive your money as quickly as possible. However, we may sometimes need to put a hold on your funds due to your selling history or performance, or to address disputes.
This helps us keep eBay a safe marketplace for buyers and sellers. The Payments tab in Seller Hub helps you keep track of all the payouts you receive from your eBay transactions. There are many ways to send items to your buyers. By offering more than one delivery option, you'll be able to attract different types of buyers.
The Global Shipping Program makes your items available to more than 60 million buyers worldwide. When a buyer purchases multiple items from you, you can save time and money by sending all their items in one package. Offering free shipping, or reducing delivery charges as much as possible, can help you win over undecided buyers, and grow your business.
Uploading tracking details after you've sent an item enables you and your buyer to follow its journey, all the way through to delivery. When you create a listing using the calculated shipping option, we use our shipping calculator to automatically update the shipping charge a buyer sees, based on their location, and the details you provide on your package and delivery service.
For buyers, knowing when they can expect an item to arrive is an important factor when making a purchase. That's why we always show an estimated delivery date on eBay listings. Selling internationally is a great way to grow your business, and it's easy to get started. Simply add international shipping and your listings will become available to millions of eBay buyers worldwide. Offering shipping discounts can encourage buyers to add more of your items to their purchase.
You can automatically apply a discount to the shipping cost when a buyer purchases multiple items, offer carrier-specific discounts, or even offer savings on shipping as a promotional tool in your listings. Your buyer may open a dispute with their payment institution if they believe there's an issue with their order.
Learn how to handle a payment dispute as an eBay seller. To save time when managing return requests, you can set up rules to automatically accept returns or send immediate refunds.
Making sure buyers receive great service from all our sellers is one of our top priorities. At the beginning, Zappos relied entirely on partnerships with shoe manufacturers that held inventory and fulfilled customer orders directly. But the company soon discovered that buyers were more likely to complete transactions and come back for more if they were offered a great retail experience: guaranteed fast delivery, an extremely favorable and universal return policy, reliable and standardized information about product characteristics and availability, and so on.
The realization that it could not provide this experience if it continued to operate as a marketplace led Zappos to build its own warehouses and take complete control over interactions with end users.
Sometimes the need to provide a good seller experience calls for the reseller model. Consider Gazelle, a leading online reseller of used electronics products. Gazelle buys items from individuals through its website and resells them through various channels, including export wholesalers and eBay, where Gazelle has earned the prestigious PowerSeller designation.
It may seem ironic that the company makes a profit buying from users and reselling on eBay. In this context, the value proposition of resellers like Gazelle is transaction convenience and speed in exchange for a lower price than sellers might have obtained through an eBay auction. That said, some multisided platforms manage to achieve the holy grail of providing great experiences for both buyers and sellers. For example, oDesk has created a leading online marketplace for virtual work that allows employers to find, hire, monitor, and pay individual workers.
In stark contrast to traditional staffing agencies, oDesk is able to satisfy the needs of both sides without taking direct responsibility for either party or for their agreements.
Left to their own devices, marketplaces sometimes collapse. The most obvious cause of a market failure is uncertainty about product quality or about the reliability of sellers or suppliers. Many multisided platforms have solved this problem without moving to a reseller model. Ebay, for example, instituted a feedback system for buyers and sellers. It would be a mistake, however, to conclude that such market-based mechanisms are always sufficient to ensure quality and reliability.
Sometimes it is necessary to move closer to a reseller model by exerting more control over transactions. This was the painful lesson learned by SellaBand, Bandstocks, and Slicethepie, which all hoped to disrupt record labels by creating platforms where fans would be able to interact with and fund their favorite bands. Too many poor-quality bands led investors to lose interest, however, and all three companies failed although SellaBand was resuscitated by a group of outside investors with a model closer to that of the traditional record labels.
Another potential market failure that multisided platforms cannot address is when one side has an information or bargaining advantage over the other. Fearful of being exploited, the weaker party is unlikely to participate.
The reseller model can help solve this. IV typically acquires patents from universities, small companies, and individual inventors and then resells or licenses them, mostly to large operating companies. In addition to the benefits of aggregation mentioned above, IV creates value by correcting to an extent the huge power imbalance between small patent owners and large operating companies.
Lacking the expertise and resources to bargain successfully or engage in litigation, small patent owners have traditionally been able to obtain only meager, if any, payment from large operating companies. Again, a multisided platform could not achieve this, which is why virtually all attempts to create patent marketplaces have failed.
IV has already become the most influential patent intermediary in the technology sector. The considerations above are sufficient for most companies to decide where to position themselves on the reseller-MSP continuum.
Sometimes companies that should ultimately be multisided platforms need to start out as resellers and vice versa. Suppose you are a start-up or a large company entering a new industry and have determined that the multisided-platform model is best for you. Sometimes you can solve this by focusing on a small niche and growing from there, as eBay did with collectors of PEZ Candy dispensers.
If you are unable to find such a niche, resorting to the reseller model for an interim period might be a wise move. Amazon adopted exactly this strategy: It bought and resold books and other products and established a substantial base of buyers before it tried to attract independent sellers. Karma—a start-up that launched a mobile application in early that allows users to select, buy, and send presents from a variety of sources—is taking a similar approach.
Currently, Karma buys items from manufacturers and retailers and resells them for a small profit.
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