And you do still need to provide your ZIP when shopping online, whether to indicate where to ship your stuff or as part of the Address Verification System AVS online merchants use to fight fraud. Many gas stations use a similar method during pay-at-the-pump purchases. Email us at consumernation cnbc. Privacy Advocates Say No. Here's why privacy advocates are concerned.
Merchant trade associations counter that collecting such data is beneficial to consumers. In all other cases, proceed with caution. JCPenney Will launch a new catalog. They haven't sent one in six years.
Is this a catalog choice for you? CBS Online video chats about if they like junk mail and how many pounds she gets. Also she hates the big fat catalogs. But catalogers say they are on the coming back. Recently we have been getting inquiries about what the address label codes and colored boxes mean on postal junk mail. Have you ever wondered if you can simply block all your postal junk mail? You can filter spam from your email accounts,…. To get a simple idea of the cumulative impact of each tidbit of information, try searching for your name alone on Google search, and then search again using your name and ZIP code, and see how much more data comes back.
The ruling stemmed from a lawsuit a shopper had initially filed in federal court against the craft chain Michaels Stores Inc. The plaintiff said that because she had mistakenly believed that the information was necessary to complete the sale, she provided her ZIP code upon request several times when shopping there.
As a result, her complaint said, she received unsolicited phone calls and mailings. The Massachusetts case is leading to suits against other stores , as happened in California. The suit sheds light on common but little understood data-collection practices by merchants. Most of us have, at some point, been asked for our address, ZIP code, phone number or e-mail address while buying something and wondered what the deal was. Why do stores want the information?
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