Why snickers marathon

Watch Live. Snickers bar to return to its old Marathon name to mark 30 years Mars, which is marking more than 85 years of making chocolate, hopes it will be a "wonderful treat" for fans.

Fill 2 Copy 11 Created with Sketch. Probably as a marketing tactic that made it better for the marathon bar to get recognized by children and other potential buyers when they were browsing the candy section. The bar has since been discontinued in most likely because of its similarity to the other candy bars that mars was selling at the time and continues to sell today.

It is often said that the marathon bar did not meet expectations, however, it is a bit ambiguous to what that means. The Marathon candy bar was basically a flat braid with chocolate-covered caramel. It was known to have had an appetizing and delicious taste to them. You might think that the Marathon Bar would sell well just on taste alone. However, Mars also used advertising to help sell the Marathon bar.

If you knew someone that knows a thing or two about pop culture history, they would be able to tell you that mars would use a character they named Marathon John, portrayed by the popular western movie star Patrick Wayne.

Marathon John would often get into battle using the Marathon Bar. Celebrity faces being used to market candy and soft drinks was not as common in the 70s as it is today. Commercials these days tend to be entertaining and humorous in a way that would ensure the viewer would remember their brand through a particular joke or story that the commercial was conveying. In the early years, commercials were more informative and direct like a college professor giving a lecture about a subject that nobody cares that much for.

Aside from the celebrity that they used to market the bar through television commercials, the bar has left quite an impression on the people that grew up with its presence in the candy stores that they would visit if ever their parents gave them enough allowance to purchase one.

A unique attribute to the marathon bar was its non-standard size. The bar never seemed to fit on the shelves the way other bars would in the store since the grocery stores preferred slotting instead of putting the boxes that the bars arrived in on the shelves.

This is more organized but bars were placed on the shelf outside of the box that they were shipped in. Because of the poor sales performance from the bar, Mars was forced to pull the product from production and continue on making other bars that were selling more than the marathon.

This was probably due to its strange structure which seemed to resemble that of a DNA helix. The only thing that the marathon bar is remembered for these days is are the ads that were used on television in order to inform viewers about the bar.

But to no avail given that people might not have liked them the way mars had planned them to be. The marathon chocolate bar really earned its name because the bar was known to have taken a long time to finish. Probably due to the types of ingredients in the bar that made it extremely chewy and hence made it take a long time for the consumer to break it down well enough to swallow it. In , Marathons were made available again for a limited time only in their modern plastic wrapping but with the name Marathon.

The retro bar was available for 12 weeks and over 4 million bars were sold. In , Mars did the same 3-month campaign again. When the British public speaks, we always aim to deliver! In the episode, we see that the original wrapper is paper instead of plastic and features a dated-looking design.

Although it was questioned whether this could have been part of the modern marketing scheme, the team determined that this is the original wrapper due to it being made of paper rather than plastic. We also see that one of the team members is unaware that Snickers bars were even called Marathons. Snickers were invented in and labelled as Marathon in the UK until , 31 years ago. This wrapper ended up being a vital part of the investigation and makes a very good case for eating more chocolate bars.

Just what is our favourite chocolate and peanut treat playing at? And is it going to be like this forever? However, the renamed bars are only being made available for three months before they revert back to being called Snickers again.